Ten years’ experience of working in sports nutrition has culminated in Sports Integrated being the “go-to” experts in understanding how this market is evolving.

As the number of consumers interested in the social, physical and health benefits of exercise and nutrition increases, ‘normalisation’, or ‘mainstreaming’, has become the most important market shift in the history of sports nutrition.

However, as sports nutrition extends beyond the niche consumer, it interacts with multiple other markets (e.g. healthy ageing) with a broader set of products and formulations, consumer wants and needs, and an increasingly complex retail landscape.

With a variety of terms used interchangeably, we are the leaders in helping to redefine and segment the category.

Brands & businesses we have worked with

Skins Logo Glanbia Logo Bridge 2 Food Logo Gencore Logo Givaudan Logo Healthspan Logo ISKO Logo Biogredia Logo Bounceballs logo Nedbag Logo PLT Logo Tastetech logo Volac logo

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Sports Integrated Nutrition Integrated Nick Morgan